When we talk about Swiss, Swiss watch soon come into our mind. Indeed watch has become some kind of symbol in Swiss, it’s the pride of Swedes and watch has brought them infinitive business opportunities as well as pride.

 
The reason why Swiss watch stands on a previleged position owe to its strategy for their product positioning. When watch industries in other countries start turning to electronic technology, Swiss keeps its original way of producing mechanical watch. They believe the production of watch should keep its advantages rather than go with the stream. What consumers really pursue is something valuable, market competition is actually more for product than price, and mechanical watch will also not be abandoned in the end. What’s more, Swedes have made a solid foundation of making their watch by resourcing skilled experts experienced in researching mechanical watch.
Their brand srtategy. Many brands for Swiss watch have never gaven up marking their brand “Swiss made”, which provides the best quality guarantee for customers. Besides, also marked out the original place of making the watch, which is more persuasive and catch comsumer’s eyes.
 
Also law has revised and passed on the protection of the brand and original place to protect comsumers. The Swiss customs also take strict policy on the import and export on watch.
 
R&D strategy. This is another point for maintaining its position. No matter in accuracy, style, material etc all stand for a superior position in the world watch industry. Notivation through research and development and win by technology have won customers with credit and take market share with superior quality.
 
For decades, “Swiss made” has set image for high quality in people’s mind. It stands for reliable technology quality as well as a byword for beauty. It’s the combination of traditional art and modern technology.